Live ranking by how often ChatGPT, Perplexity & Google AI name each brand when buyers ask for the best payroll software. As buyers move to AI to choose, the brands at the top win the customer.
| # | Brand | AI mention share | |
| 🥇 | Gusto | 100% | |
| 🥈 | Rippling | 80% | |
| 🥉 | Paychex Flex | 60% | |
| 4 | ADP Run | 40% | |
| 5 | Wave | 40% | |
| 6 | Workday | 40% | |
| 7 | QuickBooks Payroll | 20% | |
| 8 | ADP | 20% | |
| 9 | ADP Workforce Now | 20% | |
| 10 | Patriot Software | 20% | |
| 11 | Insperity | 20% | |
| 12 | Square Payroll | 20% | |
| 13 | OnPay | 20% |