Live ranking by how often ChatGPT, Perplexity & Google AI name each brand when buyers ask for the best payroll software. As buyers move to AI to choose, the brands at the top win the customer.
| # | Brand | AI mention share | |
| 🥇 | Gusto | 100% | |
| 🥈 | ADP Run | 60% | |
| 🥉 | Paychex Flex | 60% | |
| 4 | Square Payroll | 60% | |
| 5 | Rippling | 60% | |
| 6 | Intuit QuickBooks Payroll | 60% | |
| 7 | Wave Payroll | 40% | |
| 8 | BrightHire | 20% | |
| 9 | Workday | 20% | |
| 10 | BambooHR | 20% |