Live ranking by how often ChatGPT, Perplexity & Google AI name each brand when buyers ask for the best payroll software. As buyers move to AI to choose, the brands at the top win the customer.
| # | Brand | AI mention share | |
| 🥇 | Personio | 100% | |
| 🥈 | Factorial | 100% | |
| 🥉 | Nómina Fácil | 80% | |
| 4 | ADP | 60% | |
| 5 | Sage | 40% | |
| 6 | Quickbooks | 20% | |
| 7 | BambooHR | 20% | |
| 8 | Workday | 20% | |
| 9 | SAP SuccessFactors | 20% | |
| 10 | Holded | 20% | |
| 11 | Agora Gestoría | 20% |