Live ranking by how often ChatGPT, Perplexity & Google AI name each brand when buyers ask for the best payroll software. As buyers move to AI to choose, the brands at the top win the customer.
| # | Brand | AI mention share | |
| 🥇 | SevDesk | 60% | |
| 🥈 | Paychex | 60% | |
| 🥉 | Personio | 60% | |
| 4 | HRworks | 60% | |
| 5 | Lexware payroll | 40% | |
| 6 | BuchhaltungsButler | 40% | |
| 7 | Sage HR | 40% | |
| 8 | BambooHR | 40% | |
| 9 | Lexware | 40% | |
| 10 | Kontolino | 20% | |
| 11 | Datev | 20% | |
| 12 | Factorial | 20% |